Hunter Fan Company is Striving for a Higher Quality

The Hunter Name is Mass Marketed

Before I was introduced to the ceiling fan industry I thought Hunter made the highest end ceiling fan product that existed.  This was due to great marketing or was it?  After becoming more involved and knowledgeable about the ceiling fan industry, I realized that Hunter Fan Company does make a good ceiling fan, but in my opinion not the best.  They have mass marketed their products into many markets that do not appreciate the higher quality products and the prices that go with them.  They have marketed to the uneducated market.

The Hunter Prestige Ceiling Fan Line is a High End Product

Hunter's Prestige ceiling fan line seems to be a step up to what we are used to from Hunter Fan Company.  Hunter Prestige fans use their patented AirMax motor, furniture grade wood, hand carved blades, artisan glass and multi-step hand applied painting techniques. 

I think that Hunter Fan Company is trying to make a difference with the Prestige line and the product quality shows it.  Although, is the average Home Depot shopper going to appreciate a higher cost for a Hunter fan?  Are the high end showrooms going to support Hunter in their new direction after Hunter has already sold out to the home centers years back?  Or is Hunter going to invest in a marketing plan that reaches new heights?  With the right marketing commitment I beleive they can get there.

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