Category Archives: Lithonia Lighting

Lithonia Lighting an AcuityBrands Company has introduced a new marketing concept for their new residential lighting line, Light Concepts.  Lithonia Lighting is the world’s largest lighting manufacture and over the past 60 years most of their energies have been in the commercial industry.  This industry focused on builders, electrical suppliers and large commercial projects.  Lithonia Lighting has been successful in their ventures up to today and now has introduced the Light Concepts lighting line with some fun and innovative marketing strategies.

Marketing Lighting through Education & Brand Awareness

After recently attending the Lithonia training seminar in Orlando, Florida I was educated on a lot more about lighting than just the Light Concepts Line.  These young knowledgeable leaders Mike Virag and Katelin Thompson began with the Lithonia Lighting story, facts on the new types of fluorescent light sources, then progressed into the value in energy efficient products and finished on how these products are a piece of the puzzle to our Earth’s ecological survival.

Lithonia’s team also educated us on their website www.lightahome.com which displays all of their Light Concepts product and the recommended usage.  The LightAHome website has educational Energy Star info, press release info and spec sheets on all of their Light Concepts products.  It also has great recommendations on using specific products in certain spaces for maximum energy savings.

The Light Concepts catalog takes on a fun green look.  Lithonia’s young, new and fun ideas are all applied to this new product line showing their dedication to the future of energy savings.  Lithonia Lighting is leading the lighting industry in the energy conscious green movement.

You can download the Light concepts catalog here in Adobe format.

The Majority of the Light Concepts Lighting Line is Energy Star Rated

Lithonia’s new Light Concepts product line has a variety of energy efficient lighting for almost every residential application.  Light Concepts has achieved Energy Star Partner of the year award for 2006 and their Energy Star Rated Ferros complete residential lighting family earned the Lighting for Tomorrow award in 2005.   This new contemporary lighting concept will open doors for the Lithonia Lighting Company while at the same time conserve our world’s precious energy consumption.

Light Concepts by Lithonia Training Schedule

• April 30^th- May 4^th: Vancouver, BC, Canada (confirmed)
• May 6^th-8^th: Conyers (confirmed)
• May 29^th- June 1^st: Salt Lake City, UT (NOT confirmed)
• June 11^th-15^th: Denver, CO (NOT confirmed)
• June 25^th-29^th: Alberta, Canada (NOT confirmed)
• July 16^th-20^th: Chicago, IL (NOT confirmed)
• August 6^th-10^th: San Diego/LA, CA (NOT confirmed)
• August 20^th-24^th: Dallas, TX (NOT confirmed)
• October 8^th-12^th: Seattle, WA (NOT confirmed)

I believe education to be one of the best forms of marketing so we hope to see you at one of the next Lithonia training seminars.  Leave a comment if you are interested in attending any of the above seminars.